Business, Sales & Marketing Projects

RE-BRANDING 

Implement company-wide re-branding and brand refresh of marketing and company imaging.

BUMPER ADS

Created lead-in video/audio ‘bumper ads’ for YouTube search activity.

SALES & DISTRIBUTION MANAGEMENT

Development of new and management of multi-level sales and distribution channels.

COMPANY GOVERNMENT REGISTRATIONS & RENEWALS

Application and management of governmental registrations.

 

NPD PROCESS ASSESSMENT TOOL

Analysis of a firms effectiveness and productivity of their internal NPD process.

ANIMATED & HOW-TO VIDEOS

Wrote and created animated marketing videos to enable prospects to easily envision installation process.

TRADE SHOW BOOTH & ENGINEERED DISPLAY 

Designed technical products tradeshow booth to enable professional presentation, reduce visual complexity, improve messaging, and facilitate easy set-up/handling.


APPAREL

Design and management of custom apparel for customer promotion.


ADVANCED CUSTOMER PROPOSALS & FEDERAL GRANT SUBMISSIONS 

Write technical proposals for customer contracts and governmental programs.

PATENT & IP PROTECTION

Significant patent experience in patent work, submission, and attorney interface.

PROJECT MANAGEMENT

Managing small and large scoped projects through the development process and in using time-line control techniques.

NON-PROFIT FUNDRAISING

Put together full fundraising campaign, fundraising strategies, web site, donation program, drone video, organizational collateral and event promotional items for a new non-profit organization.


ONLINE CUSTOM CONFIGURATOR & AUTOMATED ORDERING TOOL

Software development projects creating online tools for customer interface and selection assist.

RESEARCH PROJECTS

A variety of advanced research projects to help firms in their strategic direction, including market/business opportunity, VOC product feature research, pricing, product/need validation.

PRODUCT PLANS

Creation of product-specific go-to-market business plans and strategy determination.

 
PUBLISHED ARTICLES

Writing of, and placement or, technical articles in industry trade pubs.

 


COLLATERAL WRITING & DESIGN

Writing, design, layout, and print management of design guides, capabilities brochures and all types of technical collateral pieces.

TECHNICAL WRITING

Professional technical writing plus design/layout for print-ready technical documents.

RETAIL PACKAGING DESIGN

Graphic design, layout, and vendor interface for production of retail ready packaging.

SPEAKING ENGAGEMENTS

Experienced speaker at multiple industry national/regional events.

PRESS RELEASES

Implementation of press release schedules, placement, media development, and writing of press releases for repeated brand exposure.

UNIQUE PROMOTIONAL ITEMS

Design and development of unique/attention getting, customer-specific promo items.

CONSTANT CONTACT PROGRAMS

Implementation and management of constant contact e-mail programs and customer outreach/repeated touches.

SOPHISTICATED WEBSITE TRAFFIC ANALYSIS TOOL

Website analytics tool for advanced data collection of site traffic and visitor identification.

NEW COMPANY FORMATION

Company start-up and formation, including structuring QuickBooks and company registration with IRS and State.

RAISING OF CAPITAL

Investment structure, term sheets, business plans, investor packets, financial modeling & valutaion estimation.

TRADE NAMES , TRADEMARKS & REGISTRATION

Advisement, guidance, direct registration with USPTO.


SALES & MARKETING PLANS

Implementation of simple-to understand, easy to manage, and practical marketing and sales plans to grow business.

 

 

ADVANCED SEO PROGRAMS

Implementation of multi pronged programs and tactics to build organic ranking and ongoing search engine presence.

 
 
 
 
WEBSITE CREATION & MANAGEMENT

Affordable yet impactful site design, including teaching how to self manage.

PRODUCT DESIGN

Solidworks design of technical products for presentation and 3-D printing for prototyping and concepts.

 

PUBLISHED AUTHOR

Children’s educational chapter book for 5-8 year olds.

 

 

 

 

AGENCY MANAGEMENT

Managing of marketing agencies, PR agencies, and advertising agencies.

LOGO CREATION

Logo creation or logo modernization and its integration into company marketing tools.

 
PRODUCT LAUNCH / INTRODUCTIONS

Implementing large or small product introduction programs with a multifaceted promotional plan.


TELEMARKETING 

 Implementation of technical prospecting assistance.

STRATEGIC PARTNERSHIPS

Identifying and implementing strategic partnerships and effective structures for success.

 
SOCIAL MEDIA EXPOSURE

Repetitive messages to targeted audiences via various social media platforms, both organic and paid.

CUSTOMIZED HOME PAGE MESSAGING TO SITE VISITORS

Implement home page messages directly for the site visitor but avoiding negative impact of SEO via Google search criteria.

Other Projects

Tradeshow Management Radio Advertising Voice of Customer & End-User Requirements Definition
Pricing Programs Development of Distribution Networks Technology Road Mapping
Distribution Channel Incentive Programs Establishment & Management of Independent Rep Network Sales Tools & Demos
Pricing & Discount Programs Product Licensing International Business
QVC Supplier & On-Air Presenter Direct Mailing Campaigns Database Management
Dealer Promotions Live Chat Implementation CRM Tools
Industrial Design Case Studies/White Papers Pay Per Click Programs